Shipping to 30+ countries

Shipping

Hoptimaal offers a wide variety of beers both in-store and online. If you can place an order, we usually have the product in stock (though mistakes can happen, unfortunately). Products that are in stock will be shipped the same day if ordered before 3:00 PM.

If we make an error with stock levels, you will be notified within 24 hours. In that email, we will offer you an alternative product, the right to a full refund, and a new delivery time. It's up to you how you'd like us to resolve the issue.

We entrust our shipments to DPD and offer the following delivery options within the Netherlands:

  • Home delivery or delivery to your work
  • Pickup location

Shipping Costs by Country

Scroll to the right on mobile ->

Country Shipping Cost Shipping Cost Above €150 Free Shipping from
Netherlands €7.95 €0 €75
Belgium €8.95 €0 €100
Bosnia and Herzegovina €47.50 €25 Never
Bulgaria €47.50 €25 Never
Denmark €15.95 €0 €150
Germany €12.50 €0 €100
Estonia €17.50 €0 €150
Finland €21.95 €10 €200
France €16.95 €0 €150
Greece €29.50 €15 Never
Hungary €21.95 €10 €200
Ireland €15.95 €0 €150
Italy €16.95 €0

€150

Croatia €47.50 €25,- Never
Latvia €17.50 €0 €150
Luxembourg €12.95 €0 €150
Norway* Coming soon
Austria €15.95 €0 €150
Poland €15.95 €0 €150
Portugal €19.95 €10 €200
Romania €27.50 €10 Never
Spain €18.75 €0 €150
Czech Republic €15.95 €0 €150
Sweden €22.95 €10 €200

Delivery

DPD generally delivers within 2-5 business days of receiving the package. You can track your order using the tracking information we send, so you can see exactly where your package is. DPD will also give you a time window of 2 to 4 hours for delivery. Not at home? No problem! You can choose whether you want them to deliver again the next day or leave it at the nearest post office.

Have a question about your beer delivery? Feel free to contact us: info@hoptimaal.nl | 085 -130 1591

Returns

You have a 14-day cooling-off period after receiving your product. Within this period, you can request a return. The email you received when your order was shipped contains a link to easily download and print a return label. After registering your return, you have another 14 days to send the product back. If you've purchased multiple items at once, the return period begins after receiving your last item.

How to return or exchange a product:

  • Fill out the return form within 14 days of receiving the product. If you're unable to print the return form, at least include your order number and name on a piece of paper and include it in your return.
  • Register your return with our customer service by emailing info@hoptimaal.nl or calling 085 -130 1591.
  • After registering your return, you have 14 more days to send the product back.
  • Send your return in its original condition and packaging. Products that are damaged or incomplete will not be eligible for exchange or
Order before 3:00 PM on weekdays, shipped today.
Break-proof packaging

Your beers are always carefully packaged. If there is any damage during transit, we offer a guarantee. Not satisfied, money back.

Your cart

Your cart is empty

Beer School · Hoppy & Bitter

Pale Ale

Pale ale is a hoppy, easy-drinking beer of medium strength, with just enough malt for balance. The American version smells of hops, with notes of citrus, pine or tropical fruit; the English one is maltier, with bread or biscuit notes.

  • Alcoholusually 4.5–6.2%; British bitter starts at around 3%
  • Entry levelEasy to start with

How it usually tastes

Bitter
Sweet
Sour
Roasted
Fruity
Full

Average for this style; every beer has its own accent.

What is it?

Pale ale is a family with two main branches. The American pale ale (APA) has a moderate to fairly strong hop aroma, for example citrus, flowers, pine, resin, tropical fruit or stone fruit, with little to moderate, grainy malt. The bitterness is moderate to high, the finish medium-dry to dry. It is less strong and less bitter than an American IPA, but maltier and better balanced than a session IPA.

The English pale ale and the related bitter are maltier: bread, biscuit or lightly roasted, sometimes some caramel or toffee, with fruity notes from the yeast and hops that are earthy, floral or resinous. The emphasis is on bitterness, not on the generous 'late hopping' (lots of hops late in the brewing process) of American ales. By comparison, the American version is usually lighter in colour, fermented cleaner and less caramel-like.

Some variants: - Bitter: the British draught version, traditionally served fresh from the cask, from ordinary bitter (3.2–3.8%) to strong bitter (4.6–6.2%). - Burton style: brewed with sulphate-rich water, which feels drier and can give a mineral or sulphurous note. - Juicy or hazy pale ale: often cloudy (some more than others), with a strong hop aroma, often fruity and tropical, and a soft bitterness. - Belgian pale ale (spéciale belge): a malty, fruity Belgian beer. See amber.

Myth or fact?

Myth

‘Pale ale was invented in Burton, or IPA was the first pale ale.’

Pale ale was already being brewed in England in the late 17th century, well before IPA and before Burton's heyday.

Myth

‘Pale ale was invented in Burton, or IPA was the first pale ale.’

Beer historian Martyn Cornell shows that pale ale is much older than IPA. In the late 17th century pale malt was already being made in England by drying malt with coke. According to a report from 1695–97, such a malt gave the beer 'little Colour or Taste'.

The county of Derbyshire was known for its pale ale in the mid-18th century. In 1709 'Burton pale' was already being sung about, and according to a source from 1760 pale ale was also brewed in London under Queen Anne (early 18th century). Before the great rise of Burton IPA, pale ale was brewed all over Great Britain, in Scotland and Wales too.

IPA came only later. Pale ale 'brewed expressly for the India market' turns up in 1822, and the name (East) India Pale Ale is first known from 1829. Burton became famous afterwards for its bitter pale ales, but was not the cradle of pale ale.

Sources

Partly true

‘An American pale ale is just a light IPA.’

Many modern APAs do indeed resemble a lighter IPA, but the style is supposed to be maltier and better balanced than a session IPA.

Partly true

‘An American pale ale is just a light IPA.’

The BJCP writes it itself: modern American versions are often just lighter IPAs ('often just lower gravity IPAs'). So there is something to it.

At the same time, the same guideline describes the American pale ale as a style of its own: maltier, better balanced and more drinkable, and less pronouncedly hoppy and bitter than a session IPA. Compared with a regular American IPA, an APA has less bitterness and less alcohol. For American pale ale the BJCP gives 4.5–6.2% alcohol and 30–50 IBU, for American IPA 5.5–7.5% and 40–70 IBU.

The American pale ale is an American adaptation of the English pale ale. Sierra Nevada Pale Ale, first brewed in 1980, helped make the style popular. Before the IPA wave it was the most popular American craft style.

Sources

Partly true

‘Pale ale and bitter are two different beer styles.’

According to beer historian Ron Pattinson, in the 19th century it was the same beer under two names: the brewery said pale ale, the pub-goer said bitter. The BJCP sees bitter as a draught version that grew out of pale ale later.

Partly true

‘Pale ale and bitter are two different beer styles.’

According to Ron Pattinson, 'bitter' and 'pale ale' were used interchangeably in the 19th century; he found dozens of articles and books in which they appear as synonyms. Breweries officially called the beer pale ale. In the pub, where there was no tap badge yet showing the official name, people simply ordered 'bitter'. On bottles, brewers chose the name themselves, which is why the bottled version was more often called pale ale. A British beer book from 1956 says the same: what the brewer calls pale ale or IPA is, for the customer, 'bitter' when it comes from a cask.

The difference that Pattinson does see in the 19th century is that between stock pale ale, which matured on the cask for months, and running pale ale, which was ready to serve within a few days.

The BJCP looks at it differently. It treats bitter as a draught version that grew out of English pale ale from the late 19th century, writes that the styles were historically different, and calls modern British pale ale 'a bottled bitter'. On the past, then, the experts do not agree. Today the two are in any case very close together.

Sources

Partly true

‘You must drink beer ice cold.’

For a light pilsner that is fine, but for most speciality beers it is not: cold dampens aroma and flavour. The stronger and darker the beer, the less cold you pour it.

Partly true

‘You must drink beer ice cold.’

According to the American Homebrewers Association (part of the Brewers Association), the biggest problem with beer that is too cold is that the cold masks many aromas and flavours. Cold slows the release of aroma compounds, so they stay in the beer. The quality guide of the Brewers Association also names serving temperature as a factor in how much aroma is released.

The advice differs per style. The AHA gives a table based on Randy Mosher (Tasting Beer). A few examples, converted to degrees Celsius: light American mass-market lagers approx. 1–4 °C, pilsner and other pale lagers approx. 3–7 °C, pale ale and IPA approx. 7–10 °C, and strong lagers approx. 10–13 °C.

The rules of thumb from the same source: lagers colder than ales, strong beer warmer than light beer, dark beer warmer than blond. And pour a few degrees colder than the target, because beer warms up in the glass.

These are recommendations, not laws: the AHA itself calls them general suggestions, from which some styles deviate. If the brewer gives its own serving advice, go by that. If you drink an ordinary pilsner ice cold, you are doing nothing wrong. The myth is that all beer must be that cold.

Sources

Where does it come from?

Pale ale is older than IPA. In the late 17th century, malt in England was dried with coke; according to a report from 1695–97 it gave the beer 'little Colour or Taste'. In 1709 'Burton pale' was already being sung about, and before the great rise of Burton IPA, pale ale was already being brewed all over Great Britain.

In the 19th century there was 'stock' pale ale, which matured on the cask for months, and 'running' pale ale, which was ready to serve within a few days. Around 1841, after the railway connection with Burton, the hoppy pale ales broke through. Drinkers called them 'bitter beer'. According to beer historian Ron Pattinson, 'pale ale' and 'bitter' were used interchangeably in that century.

The American pale ale is a modern American adaptation of the English style. Sierra Nevada Pale Ale, first brewed in 1980, helped make it popular. Before the IPA wave it was the most popular American craft style.

How to pour it

A good starting point for an American pale ale: 7–10 °C, the general suggestion of the American Homebrewers Association for American pale ales and IPAs. Store it cold and drink it fresh, because storing it warm costs you hop aroma.

Did you like this? Then try IPA →

Similar to: Amber, Blond

Terms

Hops
The cone-shaped flowers of the female hop plant (Humulus lupulus), which give beer bitterness, aroma and flavour and inhibit bacteria.
Malt
Grain, usually barley but for example also wheat, that has been steeped, germinated and dried so that sugars become available for the yeast; the more strongly the malt is roasted, the darker the beer.
Cask / fust
'Cask' is English and 'fust' is Dutch for a barrel; with English 'real ale' the beer referments in the cask from which it is served, without any carbon dioxide being added.
Hazy / cloudy
Beer that is deliberately cloudy, such as a hazy (New England) IPA, where the sources differ on where that haze comes from: according to the BJCP from compounds from the hops that combine with proteins from the grain and not from yeast, according to the Brewers Association also from yeast and starch, among other things.
Sources for this page